Thursday, September 25, 2008

Making things happen

If you’re anything like me, you’ve got a million goals,plans and ideas and not enough time in the day to put adent in any of them. I may pick one or two of my ideas andgo gang busters working to get it going, and then anotherfun thing comes along and I get excited and go gang bustersgetting that one up and running.
There are a few downsides to this. The biggest being I amin the middle of a bunch of really great projects thataren’t done! It’s easy to see how this can happen next yeartoo with all of us excited about our New Year’sresolutions. What happens to a lot of us is either myscenario above or the opposite happens - nothing becauseyou don’t know where to start. With that said, I have a recommendation on how to handlethis strange phenomenon this year…make very smallcommitments that you know you can fulfill. By keeping yourcommitments small and simple you will have more flexibilityto change, and more freedom to try different ways to keepyour commitments. Here are a few examples of what I’m talking about… You may commit to doing one additional marketing piece ortrying one new marketing strategy a month. Somethingsimple. By the end of the year that really means that youwill be trying 12 different marketing methods. Another idea is to commit a certain amount of time to aspecific project. For example, if you have a goal to writea book this year or develop products to sell online, setaside one hour a week (or a day - whatever you can committoo) that is devoted to meeting this one goal. I am not going to say I am going to work out every dayafter I drop the kids off at school. Yes, while beinghealthy is important, making such a stringent commitmentrealistically won’t happen. A better commitment may be topromise myself that I will work out consistently this year.For me that could be two times a week as opposed to mysometimes every day and other times nothing for threemonths. Other ideas of small goals that can make a big differencein your day are to: – Only check emails at 8:00 and 2:00 – Have a cup of coffee once a week with a new friend orbusiness acquaintance – Take two hours off in the middle of the week that’s freetime – Do one self-improvement tool or book or something a month – Post on other people’s blogs once a week But the deal is whatever commitment you do make, you HAVEto stick to it. So keep your promises simple and realistic. If you’ve taken the time to develop long term goals andstrategies for your business (or your personal life) thatis great. You’ve done more than most people I know. If youdon’t want this years resolutions or commitments to fall bythe wayside, break those long term goals into super shortsmaller commitments that you know you can keep. In my newsletter I talked about discipline and keeping yourword to yourself. Now is the time to be thinking about whatcommitments you do make and your ability (or inability) tokeep them. For us entrepreneurs and small business owners,oftentimes ANY commitment we make is one we make toourselves only. No one knows about them, and no on elsewill hold you accountable to keeping them. Plug yourcommitments into a calendar, schedule the time withyourself to get them done, and don’t make a commitment orresolution unless you know you will keep it. No one else knows you are making it, and no one knows ifyou break it. Except the all important you.—————————————————-Author of Healthcare Copywriting Secrets Revealed, KellyRobbins

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